Clicks are easy to get, but real Customers at a Low CPA are not. Digidiety, a digital marketing agency, builds smart PPC campaigns that turn ₹1 into ₹5.
We Dominate On
Campaign Status
Active & Scaling
This Month
Jan 2026
ROAS (Return)
4.8x
+24% vs last month
Ad Spend
₹1.5L
Budget Pacing: Optimal
New Lead
Rahul (D2C Brand)
Cost Per Lead
₹145 (-30%)
Pay-Per-Click (PPC) means paying for ads to appear at the top of search results, helping your business get instant visibility, traffic, and faster sales growth.
Similar to climbing stairs, SEO is free but time-consuming. PPC is similar to a lift in that you pay a small fee to quickly get to page one.
While PPC can launch today and produce leads by tomorrow, SEO takes six to twelve months to show results.
Your ads are seen by people who are already searching to purchase your product or service..
Be it ₹500 or ₹5 lakhs a day, you have complete control and can start and stop or pause and scale whenever you want.
Stop wasting money on ads. We use AI-driven strategies to boost your leads. Free Audit available.
Digital marketing services for small businesses...
Read our blog to learn about SEO and marketing...
65% of clicks go to the top paid results for high-intent keywords.
We don't just bid on keywords. We build comprehensive funnels across Search, Social, and Video to capture your customer wherever they are.
Capture high-intent leads exactly when they search for your product. We optimize for "Transactional Keywords" (e.g., "Buy", "Hire", "Price") to maximize ROI.
Essential for E-commerce. Show your product image and price directly in search results. We optimize your Merchant Center feed to outrank competitors.
Generate demand where users hang out. Best for lifestyle brands, fashion, and retargeting. We use viral creatives to stop the scroll.
The 2nd largest search engine. We run "Skippable" and "Bumper" ads to build massive brand awareness at a very low cost (CPV).
98% visitors leave without buying. We "follow" them across the internet with banner ads to bring them back to complete the purchase.
Traffic is useless if the page sucks. We design high-converting, fast-loading landing pages specifically for your ad campaigns.
Smart brands don't rely on just one platform. We create a strategy where Google Ads capture the intent (Search), and Meta Ads generate the desire (Social), creating a 360° net around your customer.
Most agencies just "set it and forget it." We obsess over every rupee. Here are 10 reasons why Indian brands trust us with their marketing budgets.
We don't celebrate "Clicks" or "Impressions." We only celebrate Sales and Leads. If your ROAS (Return on Ad Spend) isn't positive, we aren't satisfied.
We actively block budget wastage. We exclude terms like "free," "cheap," "jobs," or "login" so you never pay for junk clicks. This saves 20-30% of your budget instantly.
Sending traffic to a bad page is suicide. We don't just run ads; we audit and fix conversion issues on your landing page to ensure the traffic actually converts.
You own the Google/Meta Ad Account. You pay the platforms directly. We charge a transparent management fee. No hidden markups or "black box" accounting.
Ad fatigue is real. We rotate 5-10 ad variations (Images vs Videos, Long Copy vs Short Copy) every week to find the winning combination that lowers your CPA.
We set up Google Analytics 4 (GA4), Facebook CAPI (Server-side), and Enhanced Conversions. If we can't track it, we can't improve it.
We don't rely on just one platform. We use Google for intent (Search) and Meta/YouTube for awareness, creating a complete funnel that traps your customer.
We hate 12-month lock-ins. We work on a month-to-month basis. We retain clients by delivering results, not by legal force.
We analyze your competitors' keywords and ads. We identify gaps in their strategy and bid aggressively to steal their high-intent traffic.
We use AI for automated bidding adjustments (24/7), but human experts for strategy, copywriting, and emotional connection.
We don't guess. We follow a strict framework to setup, launch, and optimize your campaigns for profitability.
We audit your past ad account history to find wasted spend. We define KPIs: Is the goal Leads or Sales?
We analyze your top 3 competitors. What keywords are they bidding on? What does their ad copy say?
Crucial: We setup GA4, Facebook Pixel, and Conversion API. No ads go live until tracking is 100% accurate.
We select "High Intent" keywords (e.g., "Buy now") and create a list of "Negative Keywords" to block junk.
We write 5 variations of ad copy using psychological triggers (Urgency, FOMO, Social Proof) to get high CTR.
We launch the ads with a controlled budget. We double-check location settings to ensure you target the right cities.
First 48 hours: We monitor closely. We exclude bad placements (like Kids YouTube channels) and irrelevant queries.
We cut the losers (ads/keywords with high CPA) and reallocate budget to the winners. This lowers your average cost.
We launch "Reminder Ads" for people who clicked but didn't buy. This is where the cheapest conversions happen.
Once profitable, we increase the budget by 20% every week. You get a live dashboard to track every rupee.
The era of "Cheap Clicks" is dead. With AI saturation and rising costs, unoptimized campaigns are just donations to Google. Here is why you need experts now.
CPC rates in India have tripled since 2023. You can no longer afford "broad targeting." Precision optimization is the only way to maintain margins.
Google's AI is available to everyone. To beat competitors who use the same AI, you need superior Human Strategy and Creative inputs.
Tracking is broken. We implement Server-Side Tracking (CAPI) to restore data accuracy, or you'll be flying blind.
Users ignore static ads. We produce dynamic, short-form video ads (Reels/Shorts style) that actually stop the scroll in 2026.
20% of clicks in India are accidental or bots. We use advanced exclusion lists and scripts to ensure you only pay for real humans.
Google Ads creates new settings monthly (PMax, Demand Gen). Managing this in-house is a full-time job. We handle the technical chaos for you.
Users click on Google, check Instagram, and buy on Amazon. We attribute value correctly so you don't pause ads that are actually assisting sales.
With Lens and Voice search rising in India, we optimize ads for "Visual" and "Conversational" queries, not just typed keywords.
5G means zero patience. We ensure your Landing Page loads in under 2 seconds. If it's slow, your ad spend is wasted.
In 2026, investors and owners don't care about "Growth at all costs." They want Profitable Growth. PPC Optimization is the most direct lever to lower your CAC and increase your bottom line immediately.
We don't rely on gut feelings. We use an enterprise-grade tech stack to spy on competitors, track every click, and automate profitability.
SEMrush / SpyFu
To uncover competitor keywords & budget.
Meta Ad Library
To analyze winning ad creatives & copy.
GA4 (Google Analytics 4)
For cross-platform attribution & user journey.
GTM (Tag Manager)
For tracking button clicks, scrolls & forms.
Hotjar / Clarity
Heatmaps & Screen Recordings of visitors.
VWO / Google Optimize
For A/B testing landing page variations.
Optmyzr / Scripts
To automate bid adjustments 24/7.
Looker Studio
For live, real-time client dashboards.
Selling T-shirts is different from selling Software. We customize our bidding strategies, keywords, and ad copies based on your business model.
For brands selling products online. Our goal is simple: Maximize ROAS and average order value (AOV).
Winning Strategy
For software companies needing demos or trials. We target decision-makers, not just random searchers.
Winning Strategy
For builders and brokers. We generate high-intent leads who are ready to visit the site, filtering out "window shoppers."
Winning Strategy
For hospitals and doctors. Trust is everything. We ensure your ads appear for urgent, high-intent medical queries.
Winning Strategy
For colleges and online courses. We target students (and parents) during peak admission seasons to fill seats fast.
Winning Strategy
For loans and fintech. CPCs are huge here (₹500+). We focus on "Quality Score" to lower your costs below competitors.
Winning Strategy
We have bidding strategies ready for your business, covering categories from local plumbing services to enterprise ERP software.
We charge a fixed management fee or a percentage of the advertising spend, whichever is appropriate for your scale. You pay directly for Google/Meta ads.
For local businesses & startups.
Management Fee
*For Ad Spend up to ₹1 Lakh/mo
For growing D2C & B2B brands.
Management Fee
*Min fee ₹35,000 | Spend ₹1L - ₹10L
For high-volume advertisers.
Management Fee
*For Ad Spend > ₹10 Lakhs/mo
* Note: Google/Meta ad expenses are paid directly from your credit card. We do not add any mark-up to the advertising costs.
The cost of each click varies; no two clicks cost the same. Your advertising budget depends on these four important factors that we provide.
High-value industries like Insurance & Loans often have a CPC (cost per click) of over ₹500. In contrast, low-value niches like t-shirts can have a CPC as low as ₹10.
For B2B marketing, LinkedIn is the most expensive platform, Google Search falls in the mid-range, and Meta/Facebook is generally the cheapest option for brand awareness.
Google rewards relevance. If your ads and landing pages achieve a high relevance score (10/10), you could pay up to 50% less than your competitors for the same ad slot.
Targeting advertising in Mumbai/Delhi or international markets (USA/UK) is significantly more expensive than targeting India's Tier-2 cities.
Got questions about budget, platforms, or results? Here are clear answers.
Your competitors are buying your customers while you sleep. Let us audit your account, find the wasted spend, and show you how to double your leads without increasing your budget.
Speak to a Strategist
90536 60009Instant Strategy Chat
Chat on WhatsAppRequest Proposal
info@digideity.com
Find out exactly where your budget is leaking.